Podcast
Tracking Reality
The affiliate tracking podcast that doesn't round the numbers.
Two practitioners break down the math behind tracking gaps, platform comparisons, and signal fidelity. 5-10 minute episodes. No guests. No sponsors. Just the topic.
Tracking Reality in 60 Seconds
Most tracking content either oversimplifies or buries the point in a 45-minute interview. Tracking Reality does neither.
Each episode takes one specific tracking problem: a gap between reported and actual revenue, a CAPI implementation nobody explains properly, a pricing comparison with hidden costs. Then breaks it down with the exact numbers in under 10 minutes.
Two hosts. One an experienced affiliate marketer, the other an analytical counterpoint who asks the questions you'd ask if you were in the room. They disagree, challenge each other's assumptions, and don't wrap up until the real answer is on the table.
Built for People Running Ads All Day
You run ads 10+ hours a day. You're not reading 2,000 word articles between budget checks. But a 7-minute episode during your commute? That works.
Every episode uses specific data from real tracking comparisons. No rounded figures, no "approximately". The exact numbers that affect your bottom line.
Built by marketers who've been running campaigns for nearly two decades. Not a podcasting hobby. A practitioner's take on the tracking problems that cost you money.
No 45-minute interviews, no rambling. Each episode covers one topic and wraps up when the point is made. Most are done before your coffee gets cold.
Two Formats, One Standard
One tracking insight, examined with real numbers. Why your tracker reports $10K when your bank says $8.2K. Where the 18% gap lives between Meta's reported ROAS and your actual revenue. The math nobody else gets into.
Head-to-head platform breakdowns without the marketing spin. Real pricing with hidden costs exposed, feature-by-feature analysis, and the honest verdict on which tool fits which workflow.
The Hosts
An affiliate marketer with nearly two decades in the industry. Drives the conversation from direct experience: what actually breaks in tracking setups, which numbers are misleading, and what he built to fix the problems he kept running into.
The sharp follow-up you need. Challenges every claim with counterpoints, adds real-world context, and keeps the conversation grounded. When the first host says "this costs you 18%", she asks "show me where".
What You Won't Hear
- No intro music or "welcome to the show". Every episode jumps straight into the insight.
- No "subscribe and leave a review". If the content is good, you'll come back.
- No guest interviews. Two consistent voices, every episode.
- No sponsor reads. The content exists because it's useful, not because someone paid for a 60-second ad slot.
- No rounded numbers. If the gap is 18.3%, we say 18.3%.
Start Listening
Available on every major podcast platform. Pick yours.
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