Tracking Insights
Data-driven articles on affiliate tracking gaps, signal fidelity, and the real cost of broken attribution.
Tracking Insights
Your Best Campaign Is Your Worst Campaign. Here's the Math.
Campaigns ranked by gross ROAS aren't ranked the way you think. When you subtract refunds, chargebacks, and late declines, the order flips. Here's how to see it.
Tracking Insights
Your Tracker Reports $10K. Your Bank Says $8.2K. Here's Where the Money Goes.
The gap between reported revenue and actual bank deposits isn't fraud. It's structural. Here's the math on refund leakage, cross-device attribution failures, and partial CAPI signal delivery.
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