Tracking Insights
Data-driven articles on affiliate tracking gaps, signal fidelity, and the real cost of broken attribution.
The Real Cost of a 'Free' Tracker
A $0 tracker still bills you. It just sends the charge as a higher CPA: 5 of 15 Meta parameters, no refund reversal, and a one-month memory. Here's the math.
Your Meta EMQ Score Is Costing You More Than Your Ad Spend
Event Match Quality decides how many conversions Meta can match to real people. Here's why a mid-band EMQ quietly inflates your CPA, and the ten parameters most affiliate setups never send.
Cookie-Based Tracking Died in 2025. Most Affiliates Haven't Noticed.
Third-party cookies stopped doing their job long before they were officially deprecated. Here's what actually replaced them, and why most affiliate setups still pretend it's 2019.
The Refund Problem Nobody in Affiliate Marketing Talks About
Refunds aren't a bookkeeping issue. They're an algorithmic training problem. Here's the math on how unsynced refunds compound across campaigns and why almost no tracker fixes it.
I Compared How Many CAPI Signals 6 Trackers Actually Send. The Gap Is Alarming.
Most trackers send 3-5 signals to Meta CAPI. Meta supports 15. Here's what that gap costs you in EMQ scores, ad costs, and wasted budget.
Your Best Campaign Is Your Worst Campaign. Here's the Math.
Campaigns ranked by gross ROAS aren't ranked the way you think. When you subtract refunds, chargebacks, and late declines, the order flips. Here's how to see it.
Your Tracker Reports $10K. Your Bank Says $8.2K. Here's Where the Money Goes.
The gap between reported revenue and actual bank deposits isn't fraud. It's structural. Here's the math on refund leakage, cross-device attribution failures, and partial CAPI signal delivery.