Sequential and Progressive Rotation
Sequential and Progressive Exposure algorithms provide controlled, ordered traffic distribution.
Sequential Algorithm
Cycles through targets in order using a global counter that increments by 1 for each click.
How Sequential Works
The sequential counter is global across all visitors. Each click increments the counter by 1, regardless of which visitor made the click.
Example with 3 targets:
Visitor A, Click 1 → Counter 0 → Target 1 (counter becomes 1)
Visitor B, Click 1 → Counter 1 → Target 2 (counter becomes 2)
Visitor C, Click 1 → Counter 2 → Target 3 (counter becomes 3)
Visitor A, Click 2 → Counter 3 → Target 1 (loops back, counter becomes 4)
Visitor D, Click 1 → Counter 4 → Target 2 (counter becomes 5)
Notice that Visitor A sees Target 1 twice (on clicks 1 and 2) because the algorithm doesn't track visitor history - it only follows the global counter.
The counter never resets and continues indefinitely.
Sequential Unique Variant
Sequential Unique uses the same global counter but tracks which targets each visitor has seen. Each visitor can only see each target ONCE.
Example with 3 targets:
Visitor A, Click 1 → Counter 0 → Target 1 (counter becomes 1)
Visitor B, Click 1 → Counter 1 → Target 2 (counter becomes 2)
Visitor C, Click 1 → Counter 2 → Target 3 (counter becomes 3)
Visitor A, Click 2 → Counter 3 → Target 1 (loops to 0) → Visitor A already saw Target 1 → Skips to Target 2 (counter becomes 4)
Visitor D, Click 1 → Counter 4 → Target 2 (counter becomes 5)
Visitor A, Click 3 → Counter 5 → Target 3 (loops to 2) → Only unseen target (counter becomes 6)
Visitor A, Click 4 → Counter 6 → Visitor A has seen all targets → Fallback URL
Key insight: When Visitor A skips Target 1 (already seen) and gets Target 2, the global counter still increments normally. The next visitor (D) sees whatever is at the new counter position, not affected by A's skip.
When to Use Sequential
You want perfectly even distribution
Order of exposure matters
You need predictable rotation patterns
Testing multiple offers with equal opportunity
Progressive Exposure Algorithm
Progressive Exposure advances visitors through targets based on time elapsed and conversions.
How Progressive Exposure Works
Each visitor progresses through targets individually:
Visitor first clicks: Sees Target 1
For the next X days: Continues seeing Target 1
After X days OR conversion: Advances to Target 2
For the next X days: Sees Target 2
After X days OR conversion: Advances to Target 3
Configuration Options
Days Per Target
How many days a visitor sees each target before advancing (default: 5 days).
After Completion
What happens after visitor has seen all targets:
Loop: Start over from Target 1
Fallback: Use configured fallback URL
Conversion-Based Advancement
If a visitor converts while seeing a target, they immediately advance to the next target, even if the time period hasn't elapsed. This accelerates progression for engaged visitors.
When to Use Progressive Exposure
Building value ladders (starter offer → mid-tier → premium)
Progressive onboarding sequences
Long-term customer journeys
Educational progressions
Membership level upgrades
Custom Target Order
For Sequential, Sequential Unique, and Progressive Exposure, the order of targets determines which target is shown first, second, third, and so on.
You can customize this order using drag-and-drop in the Routing Summary panel at the bottom of the Link Editor.
How to Reorder Targets
Open a link that uses Sequential, Sequential Unique, or Progressive Exposure.
Scroll to the Routing Summary at the bottom of the targets section.
Grab the drag handle (⠿) next to any target.
Drag it to the desired position in the sequence.
Click Save Changes to persist the new order.
The numbered badges (1, 2, 3...) update automatically to reflect the new sequence. New targets are always appended to the end of the list.
Advanced Topics
Sequential vs Sequential Unique
Key differences:
Sequential: Global counter, visitors can see same target multiple times
Sequential Unique: Global counter, but tracks per-visitor, no repeats
Progressive Exposure Best Practices
Set realistic time periods based on your sales cycle
Configure appropriate fallback for post-completion
Use conversion tracking to enable early advancement
Monitor progression statistics to optimize timing