Weighted Random Distribution
Weighted Random is the default and most commonly used rotation algorithm for traffic distribution.
How It Works
Each target is assigned a weight (default 50). The probability of a target being selected is its weight divided by the total weight of all targets.
Weight Calculation
Traffic is distributed proportionally to weights:
Target A: Weight 100 (100/300 = 33.3%)
Target B: Weight 100 (100/300 = 33.3%)
Target C: Weight 100 (100/300 = 33.3%)
Unequal weights create unequal distribution:
Target A: Weight 150 (150/300 = 50%)
Target B: Weight 100 (100/300 = 33.3%)
Target C: Weight 50 (50/300 = 16.7%)
Adjusting Weights
To adjust traffic distribution:
Edit the link
Open each target you want to modify
Change the weight value
Save the target
Weight changes take effect immediately.
Common Weight Patterns
50/50 Split:
Target A: Weight 100
Target B: Weight 100
70/30 Split:
Target A: Weight 70
Target B: Weight 30
Equal 4-Way Split:
Target A: Weight 100
Target B: Weight 100
Target C: Weight 100
Target D: Weight 100
Use Cases
A/B Testing
Test two variations with equal weight to see which performs better.
Winner Takes More
After identifying a winner, increase its weight to send more traffic while still testing alternatives.
Progressive Optimization
Start with equal weights, then adjust based on performance data to maximize conversions.
Advanced Topics
Repeat Visitors
Weighted Random does not track which targets a visitor has seen. Repeat visitors can see the same target multiple times or different targets on each visit.
Statistical Accuracy
With sufficient traffic (hundreds of clicks), actual distribution will match configured weights within a few percentage points.
Dynamic Weight Adjustment
You can adjust weights at any time based on performance data. Use statistics to identify winning variants and allocate more traffic to them.