URL Builder

The URL Builder helps you generate tracking URLs for your campaigns. It has two tabs:

• Incoming Traffic to Your Links — Generate tracking URLs for ad campaigns and traffic sources (redirect or direct links).

• Outgoing Traffic from Your Pages — Set up outbound link tracking from your landing pages (affiliate programs, postback/IPN URLs, click events).

Incoming Traffic to Your Links

Use this tab to generate tracking URLs for your ad campaigns. Select your traffic source, choose between redirect links or direct links, configure parameters, and copy the generated URL.

Traffic Source

Select your traffic source using the chip buttons. This automatically determines which link modes are available, pre-fills tracking parameters, and selects the appropriate cost tracking option.

• Custom: Both redirect and direct modes available

• Google Ads: Direct links only, auto-fills ValueTrack macros, auto-selects Google cost tracking

• Facebook Ads: Direct links only, auto-fills Facebook dynamic parameters

• TrafficZest: Both modes available, auto-selects TrafficZest cost tracking

• More: Click to access TikTok, Microsoft, and other platforms

Link Mode

Choose between two modes using the card buttons. A checkmark indicates the selected mode. Click "Why choose this?" to see detailed pros and cons.

Redirect Link

Traffic goes through your ClickerVolt tracking domain first, then redirects to your target. This card shows "N/A" and is disabled when your selected traffic source doesn't allow redirects.

Advantages:

• Split test multiple target URLs with one link

• Use routing algorithms (geo, device, rules)

• Apply geo restriction & uniqueness logic for target selections

• Change destination URL without updating campaigns

Limitations:

• Not accepted by Google Ads, Facebook Ads, or TikTok Ads

• Adds a small redirect delay

Direct Link

Traffic goes directly to your target URL with tracking parameters appended. ClickerVolt tracking is done via JavaScript on the landing page.

Advantages:

• Accepted by all ad platforms

• Faster page loads (no redirect)

• Better for platforms that inspect URLs

Limitations:

• Cannot split test multiple targets with one link

• Cannot use routing algorithms

• Requires campaign update to change destination

Parameter Style

Toggle between v1-v5 and UTM parameter naming. Parameters are displayed inline with labels on the same row as inputs.

v1-v5 Parameters (Recommended)

Uses neutral parameter names (v1, v2, v3, v4, v5) that are not recognized by ad blockers or privacy extensions.

• Ad blocker resistant: Parameters are not stripped from URLs

• Privacy extension safe: Tools like uBlock Origin ignore these

• Consistent data collection across all browsers and devices

UTM Parameters

Uses standard UTM parameter names. A dismissible warning banner appears when selected.

• Industry standard naming convention

• Compatible with Google Analytics and other tools

• May be blocked or stripped by ad blockers and privacy extensions

Cost Tracking

Two ways to track costs per click:

Auto Cost Tracking

When you select a traffic source, the appropriate cost tracking option is auto-selected. This enables automatic cost data collection from your ad platform.

• Google Ads: Appends cvadid={creative} for ad-level cost lookup

• Facebook Ads: Appends cvadid={{ad.id}} for ad-level cost lookup

• TrafficZest: Appends cost={bid} for real-time CPC capture

Note: For Google and Facebook, connect your ad accounts in Settings → Integrations for cost pulling to work.

Manual Cost per Click

When Auto Cost is set to "Disabled", a Cost/Click input field appears. Enter a fixed cost value (e.g., 0.05) to append cost=0.05 to your URLs. Use this for traffic sources without auto cost support.

URL Format

In redirect mode with v1-v5 parameters, the URL Builder uses a smart path/query format:

• Sequential parameters: Filled parameters appear in the URL path in order

• Mixed format: If you skip a parameter, sequential ones go in the path and non-sequential ones become query params

Example: v1="google", v3="summer" (v2 empty) → /google?v3=summer

Generated URL

The URL Builder displays your generated tracking URL. In Direct Link mode:

• Target selector: Choose which target URL to use (only shown if more than 1 active target)

• Base URL: Your target's destination URL - use this as your Final URL

• Tracking Parameters: The query string - paste into "URL parameters" field

• Full URL: The complete URL combining all parts

Click the Copy button next to any field to copy it to your clipboard.

Best Practices

• Use v1-v5 parameters for reliable tracking (ad blockers strip UTM)

• Always include source (v1) and medium (v2) at minimum

• Enable Auto Cost Tracking for automatic ROI/ROAS calculations

• Use Manual Cost/Click for traffic sources without auto cost support

• Test your URLs by clicking them before launching campaigns

Outgoing Traffic from Your Pages

Use this tab to track outbound clicks on your landing pages. When a visitor clicks a link on your page, ClickerVolt can inject affiliate tracking parameters, generate postback or IPN URLs, and optionally fire click events — all via the universal tracking script.

• Universal Tracking Script: Must be installed on your landing page for any tracking to work.

• Affiliate Program: Select your network to auto-inject click ID parameters and get the correct postback or IPN endpoint URL.

• Click Event Tracking: Optionally track each outbound link click as an event (Event 1-10) in your reports.

Tip: Click the help beacon on the "Outgoing Traffic" tab for detailed documentation on each section, including affiliate program setup, postback URLs, and IPN network configuration.