Understanding Funnel Trees
The funnel tree view is a visual representation of your multi-step funnels, showing connected links in a parent-child hierarchy. Access the tree by navigating to the link reports for any funnel entrance link (a parent link with children), then clicking the "Funnel Analysis" tab. This powerful visualization helps you understand complex funnels at a glance and quickly identify performance issues.
What Is a Funnel Tree?
A funnel tree displays all your connected tracking links as a hierarchical tree structure. Parent links appear at the top, with child links branching below. Each link shows key metrics like clicks, conversions, and conversion rates.
The tree structure shows:
All links in your funnel from top to bottom
Branch points where funnels split into multiple paths
Performance metrics for each step
Visual indicators of drop-off between steps
Overall funnel flow and structure
Reading the Tree
Each node in the tree represents a tracking link and displays:
Step indicator badge (Step 1, Step 2, etc.)
Link name
Target name (if applicable)
Total clicks or unique clicks (toggleable)
Total events count
Conversion count
Revenue, Cost, Profit
ROI percentage
CTR (Click-Through Rate) - either vs previous step or vs entrance link
Nodes are visually indented to show hierarchy, with parent links at the top and child links nested below. You can expand or collapse branches to focus on specific sections of your funnel.
Dimension Filtering
The funnel tree can be filtered by different dimensions to analyze specific audience segments:
Overall - Aggregate data across all traffic
V1 - Filter by first visitor parameter (e.g., traffic source: facebook, google)
V2 - Filter by second visitor parameter (e.g., campaign name)
V3 - Filter by third visitor parameter (e.g., ad name)
Country - Filter by visitor geographic location
Device - Filter by device type (desktop, mobile, tablet)
When you select a dimension other than "Overall", the tree shows separate branches for each unique dimension value. For example, selecting "V1" might show separate trees for "facebook", "google", and "bing" traffic, allowing you to compare funnel performance across traffic sources.
Display Options
The funnel tree provides several display toggles to customize your view:
Click Metric Toggle - Switch between "Total Clicks" and "Unique Clicks" to see all clicks or deduplicated visitor counts
CTR Mode - Choose "Previous" to show conversion rate from the immediate parent step, or "Entrance" to show conversion rate from the funnel entrance
Expand/Collapse All - Quickly expand or collapse all funnel branches
Use the "CTR vs Previous" mode when optimizing individual step transitions. Use "CTR vs Entrance" mode to see overall funnel efficiency from the starting point.
Identifying Patterns
High Drop-Off Steps
Look for links with significantly fewer clicks than their parent. Large gaps indicate high drop-off and potential optimization opportunities.
Successful Branches
In multi-branch funnels, compare performance across different paths. Some branches may convert better than others, suggesting which offers or approaches work best.
Funnel Depth Analysis
See how far visitors progress on average. If most visitors stop at step 2 in a 5-step funnel, consider simplifying or removing later steps.
Using Trees for Optimization
Start at the top - ensure the first link receives sufficient traffic
Follow the main path - identify the step with the lowest conversion
Focus optimization on that specific step before moving to others
Compare branches if you have multiple paths
Review the entire tree after changes to see cascading effects
Multi-Branch Funnels
Some funnels split into multiple paths based on visitor choices. For example:
Landing page → "Buy Now" link OR "Learn More" link
Quiz funnel → Different product recommendations based on answers
Tiered pricing → Different checkout flows per pricing tier
The tree view makes these complex structures easy to understand and compare performance across branches.
Advanced Topics
Circular Dependency Prevention
ClickerVolt prevents circular funnel relationships (where link A is a child of link B, and link B is a child of link A). The system validates connections before creation and displays the error: "Cannot create connection: circular dependency detected. The parent link is already a descendant of this link." Funnels must maintain a strictly hierarchical tree structure.
Funnel Depth Considerations
The funnel tree can display funnels of any depth, but very deep funnels (6+ steps) are harder to optimize and typically have low overall conversion rates due to compounding drop-off at each step. The tree visualization handles deep funnels with collapsible branches, but from a business perspective, consider consolidating steps or splitting into multiple shorter funnels for better performance and easier analysis.
Single Parent Rule
Each link can have only ONE parent link, but a parent can have MULTIPLE child links. This creates a tree structure (not a graph) where traffic flows from parent to children in a clear hierarchy. If you try to add a second parent to a link that already has one, you'll see the error: "This link already has a parent link. A link can only have one parent in a funnel. Remove the existing parent connection first."
Multi-Branch Funnels in the Tree
When a parent link has multiple child links, the tree displays all branches side-by-side, making it easy to compare performance across different paths. For example, if your landing page has two CTAs ("Buy Now" and "Learn More"), both child links appear as branches under the parent node. You can compare click-through rates, conversion rates, and revenue across branches to identify which path performs best.