Configuring Custom Event Names
Configuring Custom Event Names
Custom event names allow you to label the 10 event tracking slots with meaningful names that match your business. Instead of seeing "Event 1" and "Event 2", your statistics will display "Free Trial" and "Paid Upgrade".
Why Customize Event Names?
Benefits:
Clearer statistics - instantly understand what each column represents
Better reporting - export data with meaningful labels
Team alignment - everyone knows what each event tracks
Consistency - same naming across all links and campaigns
Without custom names, statistics show generic labels like "Event 1", "Event 2", etc., which become confusing as you track multiple conversion types.
How to Set Custom Event Names
Navigate to Settings > Preferences
Find the "Custom Event Names" section
You'll see 10 fields labeled Event 1 through Event 10
Enter descriptive names for each event you use
Click "Save Changes"
Names appear immediately in statistics, reports, and exports. You can change names anytime without affecting historical data.
Tips for Effective Event Names:
Keep names short (2-4 words maximum) for better table display
Use title case or sentence case consistently
Be specific: "Webinar Signup" instead of "Signup"
Match your business terminology: use language your team uses
Consider abbreviations for very long terms: "CTA Click" instead of "Call-to-Action Button Click"
Event Naming Best Practices
Use Clear, Descriptive Names
Good: "Free Trial Signup", "Paid Upgrade", "Webinar Attendance"
Bad: "Event A", "Thing 1", "Conversion 2"
Keep Names Concise
Aim for 2-3 words maximum. Long names get truncated in tables and graphs.
Use Consistent Naming
If Event 1 is "Lead" across all campaigns, don't change it to "Signup" later. Consistency makes cross-campaign analysis easier.
Match Your Funnel Steps
Name events to reflect your actual funnel: "Landing View" → "Opt-In" → "Sale" → "Upsell" makes your data tell a story.
Common Event Naming Examples
E-commerce Funnel
Event 1: Add to Cart
Event 2: Initiated Checkout
Event 3: Purchased
Event 4: Upsell 1
Event 5: Upsell 2
Lead Generation
Event 1: Lead
Event 2: Qualified
Event 3: Demo Booked
Event 4: Proposal Sent
Event 5: Customer
SaaS Trial
Event 1: Trial Signup
Event 2: Activated
Event 3: Paid Plan
Event 4: Annual Upgrade
Content Marketing
Event 1: Video View
Event 2: Download
Event 3: Email Subscribe
Event 4: Affiliate Click
Advanced Topics
Changing Event Names Mid-Campaign
You can change event names anytime without affecting historical data. The new names apply immediately to all statistics displays, reports, and exports. However, if you change "Opt-in" to "Lead" mid-campaign, comparing historical reports becomes confusing since the same data will show different labels depending on when you exported it. Document name changes in your notes if you need to reference historical exports.
Event Names and Exports
Custom event names appear in CSV export column headers, making exports self-documenting and easier to analyze in external tools like Excel or Google Sheets. For example, instead of "Event 1, Event 2, Event 3" columns, your exports show "Opt-in, Video View, Add to Cart". This is especially useful when sharing data with team members or clients who aren't familiar with your tracking setup.
Unused Event Slots
You don't need to name all 10 events. If you only track 3 event types, customize Events 1-3 and leave 4-10 blank. Unused events display as "Event 4", "Event 5", etc. in statistics tables but don't clutter your interface. You can add names to additional events later as your tracking needs grow.
Character Limits and Naming Rules
Event names can be up to 50 characters long. They can contain letters, numbers, spaces, hyphens, and underscores. Special characters like @, #, $, %, etc. are not allowed. Keep names concise (2-4 words) so they fit well in statistics table columns and don't wrap awkwardly.